# Privacy Policy - Link: https://mahalaxmisilks.com/privacy-policy-2/ - Published: 2025-04-17T11:06:36+05:30 - Author: mahalaxmisilks-sumit Privacy Policy Mahalaxmi Silks (operated by Marketing Giraffes)Effective date: 28 October 2026Website: mahalaxmisilks.comContact: care@mahalaxmisilks.com**1. Introduction** Mahalaxmi Silks is operated by Marketing Giraffes (“we”, “us”, “our”). We respect your privacy and are committed to handling your personal data lawfully, fairly and transparently, in accordance with the Information Technology Act, 2000, the rules made under it, and the Digital Personal Data Protection Act, 2023 (as and when its provisions apply).This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, and the choices and rights you have. By placing an order or using the Store, you consent to the practices described in this Policy.**2. Data We Collect**Information you give usName, email address, phone/WhatsApp numberShipping and billing addressOrder details, purchase history and preferencesMessages, photos or videos you send us (for example, when reporting a damaged product)Account details, if you create an accountInformation collected automaticallyIP address, device type, browser, operating systemPages viewed, time spent, referral source and interaction dataCookies and similar technologies (see Section 8)Payment informationPayments are processed by our third-party payment gateway. We do not store your full card number, CVV, UPI PIN or net banking credentials. We receive only limited information such as transaction ID, payment status and the last digits of the payment instrument.** 3. How We Use Your Data**We use your data to:process, confirm, ship and deliver your orders;process payments, refunds and returns;communicate with you about your order and provide customer support (email and WhatsApp);send updates, offers and promotional messages (you can opt out at any time);personalise your experience and improve our products, Store and services;analyse performance, run advertising and measure its effectiveness;prevent fraud, enforce our Terms, and ensure security; andcomply with legal, tax and accounting obligations.**4. Legal Basis and Consent** We process your data on the basis of your consent (given when you place an order or use the Store), to perform our contract with you, to comply with legal obligations, and for legitimate business purposes permitted by law. You may withdraw consent at any time as described in Section 10. Withdrawal does not affect processing already carried out, and may limit our ability to fulfil orders or provide services.**5. Who We Share Your Data **We share personal data only to the extent needed for the purposes in Section 3, with:Payment gateways and banks, to process payments and refunds.Courier and logistics partners, to deliver your orders (name, address, phone). Technology and service providers, such as website hosting, e-commerce platforms, email and WhatsApp messaging tools, analytics and customer-support tools.Marketing and advertising agencies and platforms, to run, measure and improve advertising and marketing campaigns, and to send relevant offers.AI service providers and AI- powered tools, which we may use to analyse data, personalise marketing and content, generate insights, automate customer support, and improve our operations.Government or regulatory authorities, courts or law enforcement, where required by law or to protect our rights, users or the public.Business successors, in the event of a merger, acquisition or sale of the business.We require such third parties to keep your data confidential and use it only for the purposes for which it is shared. We do not share your card or other sensitive payment credentials with marketing or AI service providers. Third parties have their own privacy policies, and we are not responsible for their independent practices.**6. Data Retention**We keep personal data only for as long as necessary for the purposes described above, and as required by law. Order, invoice and transaction records may need to be retained for the period required by tax, accounting and other laws, even after you request deletion (see our Data Deletion Policy).**7. Data Security**We use reasonable technical and organisational safeguards to protect your data, such as secure (HTTPS) connections, access controls and trusted service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please keep your account credentials confidential.**8. Cookies and Tracking** TechnologiesWe use cookies, pixels and similar technologies to keep the Store working, remember your cart and preferences, analyse traffic, and measure and improve advertising. You can control or disable cookies through your browser settings, but some parts of the Store may not work properly without them.**9. Third-Party Links**The Store may link to other websites or services. This Policy does not apply to them, and we encourage you to review their privacy policies.**10. Your Rights and Choices**Subject to applicable law, you may:access the personal data we hold about you;correct or update inaccurate or incomplete data;request deletion of your personal data (see our Data Deletion Policy);withdraw consent to processing, including marketing communications;opt out of promotional emails and WhatsApp messages by replying “STOP” or using the unsubscribe link; andraise a grievance about how your data is handled.To exercise these rights, email care@mahalaxmisilks.com from the email address linked to your order, or message us on WhatsApp. We may need to verify your identity before acting on your request. We will respond within a reasonable period and no later than required by law.**11. Children**The Store is not intended for children under 18. We do not knowingly collect personal data from children without verifiable parental or guardian consent. If you believe a child has provided us data, contact us and we will delete it.**12. Data Storage and Transfers**Your data may be stored and processed on servers or by service providers located in India or other countries. Where data is transferred outside India, we take reasonable steps to ensure it is handled in line with this Policy and applicable law.**13. Changes to This Policy**We may update this Policy from time to time. The updated version will be posted on the Store with a new effective date. Continued use of the Store or placing an order after an update means you accept the changes.**14. Grievance Officer and Contact**For any privacy question, request or complaint:Name: SumitEmail: care@mahalaxmisilks.comAddress: Marketing Giraffes, _2691/18 Pump house Road near Old_ _SRV College Govinpura Tiptur Tumakuru Karnataka 572201_ Support hours: Monday to Saturday, 9:00 AM to 6:00 PM ISTWe acknowledge complaints within 48 hours and aim to resolve them within one month.